About us

Welcome to Ethnic Treasures – where tradition, trust, and timeless style come together.

Presented by Guru Kripa Enterprises, Ethnic Treasures is our online store bringing you premium ethnic wear straight from Jaipur.

Founded in 1992, Guru Kripa Enterprises has been a name trusted by thousands for authentic, comfortable, and elegant ethnic wear. From our offline stores and Government Emporium presence to becoming a 5★ rated seller on Amazon, we’ve proudly served 10,000+ happy customers who value our commitment to quality and honesty.

For over three decades, we’ve specialized in pure cotton garments featuring original sanganeri prints, carefully crafted in Jaipur – the heart of Indian textile heritage.

But why limit access to premium quality to just a few places?
We are now online, bringing our trusted collections directly to your doorstep – without middlemen, commissions, or inflated prices.

Our Vision

We believe everyone deserves access to premium-quality ethnic wear at fair prices. Our vision is to make comfortable, chemical-free, and skin-friendly clothing available to every wardrobe in India and beyond.

We manufacture every piece ourselves in Jaipur, removing unnecessary layers between the maker and the customer. This allows us to offer affordable pricing without compromising on quality – a promise we stand by every day.

Our Commitment to You

  • Pure 100% Cotton: Soft, breathable, and gentle on even the most delicate skin
  • No Chemicals Policy: Every product is made using safe, traditional processes
  • No Starch Guarantee: We never starch our products just to make them feel thick – our fabrics are naturally rich in quality
  • Ready to Wear: Our products are shipped fresh and clean – no need for pre-washing or drying

We don’t believe in shortcuts; we believe in authenticity, comfort, and care.

A Message from Our Founder
"Ethnic Treasures started with a simple thought – to offer clothing that feels like home. As manufacturers based in Jaipur, we know our fabrics, we know our prints, and most importantly, we know our customers. We understand the needs of Indian skin and Indian weather. That’s why we use only the finest cotton, avoid harsh chemicals, and never starch our clothes to falsely enhance their feel. We are proud to say our products are honest – just like our service. Thank you for trusting us with your everyday comfort and timeless style."
— Founder, Ethnic Treasures

Thank you for being a part of our journey.

At Ethnic Treasures, we’re not just selling clothes, we’re sharing a tradition of comfort, confidence, and culture with every order.

We’re honored to dress your everyday moments in timeless style.

 Always by your side from Jaipur, with love.